Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.

1. Law
2. CFR 16
3. Commercial Practices
4. Federal Trade Commission
5. Guides and Trade Practice Rules
6. Guides for the Jewelry, Precious Metals, and Pewter Industries
7. Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.

§ 23.27 Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.

It is unfair or deceptive to use the word “real,” “genuine,” “natural,” “precious,” “semi-precious,” or similar terms to describe any industry product that is manufactured or produced artificially.

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