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Guides for the Jewelry, Precious Metals, and Pewter Industries
Law
CFR 16
Commercial Practices
Federal Trade Commission
Guides and Trade Practice Rules
Guides for the Jewelry, Precious Metals, and Pewter Industries
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Section
23.0
Scope and application.
Section
23.1
Deception (general).
Section
23.2
Misuse of the terms “handmade,” “hand-polished,” etc.
Section
23.3
Misrepresentation as to gold content.
Section
23.4
Misuse of the word “vermeil.”
Appendix
Appendix to Part 23
Exemptions Recognized in the Assay for Quality of Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, and Platinum Industry Products
Section
23.5
Misrepresentation as to silver content.
Section
23.6
Misuse of the words “platinum,” “iridium,” “palladium,” “ruthenium,” “rhodium,” and “osmium.”
Section
23.7
Disclosure of surface-layer application of rhodium.
Section
23.8
Misrepresentation as to products containing more than one precious metal.
Section
23.9
Misrepresentation as to content of pewter.
Section
23.10
Additional guidance for the use of quality marks.
Section
23.11
Misuse of “corrosion proof,” “noncorrosive,” “corrosion resistant,” “rust proof,” “rust resistant,” etc.
Section
23.12
Definition and misuse of the word “diamond.”
Section
23.13
Misuse of the words “flawless,” “perfect,” etc.
Section
23.14
Disclosure of treatments to diamonds.
Section
23.15
Misuse of the term “blue white.”
Section
23.16
Misuse of the term “properly cut,” etc.
Section
23.17
Misuse of the words “brilliant” and “full cut.”
Section
23.18
Misrepresentation of weight and “total weight.”
Section
23.19
Definitions of various pearls.
Section
23.20
Misuse of the word “pearl.”
Section
23.21
Misuse of terms such as “cultured pearl,” “seed pearl,” “Oriental pearl,” “natura,” “kultured,” “real,” “synthetic,” and regional designations.
Section
23.22
Misrepresentation as to cultured pearls.
Section
23.23
Disclosure of treatments to pearls and cultured pearls.
Section
23.24
Disclosure of treatments to gemstones.
Section
23.25
Misuse of the words “ruby,” “sapphire,” “emerald,” “topaz,” “stone,” “birthstone,” “gem,” “gemstone,” etc.
Section
23.26
Misrepresentation as to varietal name.
Section
23.27
Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.
Section
23.28
Misuse of the words “flawless,” “perfect,” etc.