Concealment, suppression, or omission of material facts

  1. Law
  2. Arkansas Code
  3. Business and Commercial Law
  4. Consumer Protection
  5. Deceptive Trade Practices
  6. General Provisions
  7. Concealment, suppression, or omission of material facts

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  1. (a) When utilized in connection with the sale or advertisement of any goods, services, or charitable solicitation, the following is unlawful:

    1. (1) The act, use, or employment by a person of any deception, fraud, or false pretense;

    2. (2) The concealment, suppression, or omission of any material fact with intent that others rely upon the concealment, suppression, or omission;

    3. (3) Displaying or causing to be displayed a fictitious or misleading name or telephone number on an Arkansas resident's caller identification service; or

    4. (4) Using a third party to display or cause to be displayed a fictitious or misleading name or telephone number on an Arkansas resident's caller identification service.

  2. (b) Subdivision (a)(3) of this section does not apply to the transmission of a caller identification service by a telecommunications provider that complies with § 23-17-122.


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