Advertisements for gambling activities to include information concerning compulsive gambling disorders — Definitions

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  1. (a) As used in this section:

    1. (1) “Gambling activity” means:

      1. (A) Casino gambling;

      2. (B) Horse racing;

      3. (C) Greyhound racing;

      4. (D) Electronic games of skill under § 23-113-103;

      5. (E) Lotteries conducted under the Arkansas Scholarship Lottery Act, § 23-115-101 et seq.; and

      6. (F) Lotteries of other states advertising in the state; and

    2. (2) “Gambling operator” means the operator of a gambling activity.

  2. (b) Except as provided in subdivisions (g)(1)(A) and (g)(2) of this section, an advertisement by a gambling operator for a gambling activity published or broadcast in this state shall include a toll-free helpline telephone number providing information and referral services concerning compulsive gambling disorders.

  3. (c)

    1. (1) In all printed, written, graphic, or internet advertising, the toll-free helpline telephone number required under this section shall be displayed in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in a size smaller than provided in subdivision (c)(2) of this section.

    2. (2)

      1. (A) Except as provided in subdivision (g)(1)(A) of this section, in outdoor advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall be displayed in not less than 36-point type print and not more than 50-point type print.

      2. (B) In all other printed, written, graphic, or internet advertising by a gambling operator for a gambling activity, the toll-free helpline telephone number required under this section shall not be displayed in less than 8-point type print.

  4. (d) In all television advertising, the toll-free helpline telephone number required under this section shall:

    1. (1) Be clearly and conspicuously displayed; and

    2. (2) Remain on the screen for at least three (3) seconds.

  5. (e) Except as provided in subdivision (g)(2) of this section, in all radio advertising, the toll-free helpline telephone number required under this section shall be stated in a manner that is clear and understandable.

  6. (f) If a gambling operator operates a website that provides information about or access to a gambling activity, the toll-free telephone number required under this section shall be displayed on the website in a manner that is clear, identifiable, and conspicuous, but the number shall not be displayed in less than 8-point type print.

  7. (g)

    1. (1)

      1. (A) This section does not apply to a billboard leased to a gambling operator as of July 27, 2011.

      2. (B) This section applies to a billboard leased to a gambling operator if the lease was executed by the gambling operator after July 27, 2011.

    2. (2) This section does not apply to a radio advertisement fifteen (15) seconds or less in length.


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