Except as otherwise provided in this chapter, and from and after the effective date of this chapter, the erection or maintenance of any advertising device upon any publicly owned and controlled street, sidewalk, park or other real property, or the erection and maintenance of any such device located within fifty (50) feet from the center line of any public highway in the Virgin Islands, whether on public or private property, without a written permit therefor granted by the Commissioner of Public Works pursuant to this chapter is prohibited, but in no instance may the advertising device be located less than 10 feet from the outer edge of any such highway or be a changeable electronic variable message sign, or a digital billboard or smartboard that has animation, movement or the appearance or optical illusion of movement of any part of the sign structure.