Any person or business that is injured by a deceptive trade practice may bring a class action to protect the rights of Virgin Islands consumers for compensatory, consequential, punitive and equitable damages. To protect the rights of Virgin Islands consumers and businesses, if a jury makes a finding of compensatory and/or consequential damages, these damages shall be trebled. Individual reliance is not required in a consumer class action: the standard of a deceptive business practice is an act which misrepresents, deceives, or unfairly influences a reasonable and objective consumer.