Powers and duties

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  • (a) The Department, through the Commissioner, is empowered and has the duty to:

    • (1) promote the United States Virgin Islands as a premier tourist destination in all viable tourist markets through the world;

    • (2) collect data, monitor and evaluate the world-wide tourist industry and develop strategies that will make the Territory competitive and desirable as a tourist destination;

    • (3) communicate and cooperate with all local tourist or tourist-related businesses to determine their needs and how best to promote the industry;

    • (4) develop a high-quality, cost-effective public relations and marketing program;

    • (5) gather and distribute statistical information about Virgin Islands tourism, commerce, and industrial development;

    • (6) promote the development of environmentally sound industry of all kinds throughout the Virgin Islands;

    • (7) regularly survey Virgin Islands' businesses to determine their economic condition and recommend ways and means to assist business and industry to restore and/or maintain a healthy economy;

    • (8) coordinate with the other Commissioners, agencies, and organizations to include and promote Virgin Islands culture as part of the tourism experience;

    • (9) promote understanding of the importance of tourism to the Virgin Islands economy;

    • (10) develop strategies for the diversification of the Virgin Islands economy;

    • (11) promote the hiring of Virgin Islanders in all business and industry throughout the Territory;

    • (12) identify and promote the unique features of St. Croix, St. Thomas, and St. John in tourism advertising;

    • (13) develop long term strategies for the successful development of the Virgin Islands' economy;

    • (14) prepare an annual budget for all department operations for timely submission to the Director of the Office of Management and Budget;

    • (15) prescribe rules and regulations, consistent with law, for the administration of the Department and the execution of its powers and duties.


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