No franchisee that is granted a sales territory for which the franchisee shall be primarily responsible or in which the franchisee is required to concentrate its efforts shall make any sale or delivery of malt beverages or vinous beverages to any retail licensee whose place of business is not within the sales territory granted to the franchisee. (Added 1975, No. 199 (Adj. Sess.); amended 2017, No. 83, § 126.)