A person or corporation engaged in buying, selling, or dealing in milk, cream, or nonintoxicating beverages in receptacles, or a licensed buyer, dealer in, or vendor of, intoxicating beverages, whose name, mark, or other device is produced in a permanent manner in or upon such receptacle, may file in the office of the clerk of the town in which his, her, or its principal place of business is situated, a description of the name, mark, or other device so used, and cause such description to be published in such town four weeks successively in a newspaper published therein. If a newspaper is not published therein, such publication shall be in a newspaper published in the county in which such town is situated.