Title to any trademark and its registration hereunder may be transferred and assigned to any person together with the goodwill of the business to which such trademark pertains or with that part of the goodwill of the business connected with the use of and symbolized by the mark. Written assignments shall be recorded by the Secretary of State upon payment of the fee of $20.00. When such assignment is recorded, a new certificate of registration shall be issued in the name of the assignee. (Amended 2003, No. 70 (Adj. Sess.), § 8, eff. March 1, 2004.)