Pricing of alcoholic product -- Other charge.

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  • (1)
    • (a) A retail licensee may sell, offer for sale, or furnish liquor only at a price fixed by the commission.
    • (b) A retail licensee may not sell an alcoholic product at a discount price on any date or at any time.
  • (2)
    • (a) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at less than the cost of the alcoholic product to the retail licensee.
    • (b) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price that encourages overconsumption or intoxication.
    • (c) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price for only certain hours of the retail licensee's business day, such as a "happy hour."
    • (d) A retail licensee may not sell, offer for sale, or furnish more than one alcoholic product for the price of a single alcoholic product.
    • (e) A retail licensee may not sell, offer for sale, or furnish an indefinite or unlimited number of alcoholic products during a set period for a fixed price.
    • (f) A retail licensee may not engage in a promotion involving or offering a free alcoholic product to the general public.
  • (3) As authorized by commission rule, a retail licensee may charge a patron for providing:
    • (a) a service related to liquor purchased at the licensed premises; or
    • (b) wine service performed for wine carried in by a patron in accordance with Section 32B-5-307.




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