Children's Health Care Coverage Program.

  1. Law
  2. Utah Code
  3. Utah Health Code
  4. Medical Assistance Act
  5. Medical Assistance Programs
  6. Children's Health Care Coverage Program.

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Affected by 63I-1-226 on 7/1/2025

Effective 5/5/2021
26-18-27. Children's Health Care Coverage Program.
  • (1) As used in this section:
    • (a) "CHIP" means the Children's Health Insurance Program created in Section 26-40-103.
    • (b) "Program" means the Children's Health Care Coverage Program created in Subsection (2).
  • (2)
    • (a) There is created the Children's Health Care Coverage Program within the department.
    • (b) The purpose of the program is to:
      • (i) promote health insurance coverage for children in accordance with Section 26-18-15;
      • (ii) conduct research regarding families who are eligible for Medicaid and CHIP to determine awareness and understanding of available coverage;
      • (iii) analyze trends in disenrollment and identify reasons that families may not be renewing enrollment, including any barriers in the process of renewing enrollment;
      • (iv) administer surveys to recently enrolled CHIP and children's Medicaid enrollees to identify:
        • (A) how the enrollees learned about coverage; and
        • (B) any barriers during the application process;
      • (v) develop promotional material regarding CHIP and children's Medicaid eligibility, including outreach through social media, video production, and other media platforms;
      • (vi) identify ways that the eligibility website for enrollment in CHIP and children's Medicaid can be redesigned to increase accessibility and enhance the user experience;
      • (vii) identify outreach opportunities, including partnerships with community organizations including:
        • (A) schools;
        • (B) small businesses;
        • (C) unemployment centers;
        • (D) parent-teacher associations; and
        • (E) youth athlete clubs and associations; and
      • (viii) develop messaging to increase awareness of coverage options that are available through the department.
  • (3)
    • (a) The department may not delegate implementation of the program to a private entity.
    • (b) Notwithstanding Subsection (3)(a), the department may contract with a media agency to conduct the activities described in Subsection (2)(b)(iv) and (vii).




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