Commercial Advertising on the Tennessee 511 System
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The department is authorized to obtain commercial sponsorship of the 511 system and to enter into contracts for this purpose.
All revenue generated from any commercial sponsorship authorized by this section shall be deposited in the highway fund to be used solely for transportation purposes.
Such commercial sponsorship shall not include, identify or promote:
Alcohol or tobacco products;
Adult-oriented establishments, as defined in § 7-51-1102 or § 7-51-1401;
Political candidacies, political issue advocacy, or political campaign advertising, as prohibited in § 2-19-144; or
Any unlawful conduct or activities.
The department shall prefer sponsorships by organizations which have a transportation purpose or otherwise promote highway safety.
In consultation with the department of safety, the department of transportation is authorized to promulgate rules and regulations or adopt policies as needed to effectuate this section.
Sponsorship of the 511 system shall be limited to identification of sponsors of a traffic information message. Sponsors' recorded messages shall be not more than fifteen (15) seconds and may precede or follow the traffic information message. The commissioner of transportation or the commissioner's designee shall review and approve all recorded commercial sponsorship messages.