37-6-9. Mark identified with living persons not registrable except by consent.
A mark by which the goods or services of any applicant for registration may be distinguished from the goods or services of others shall not be registered if it consists of or comprises the name, signature or portrait of any living individual, except with his written consent.
Source: SL 1955, ch 232, §2; SDC Supp 1960, §51.0902 (4); SL 1980, ch 264, §7.