Permitted uses of personality's right of publicity.

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21-64-6. Permitted uses of personality's right of publicity.

The provisions of this chapter do not apply to the use of a personality's name, voice, signature, photograph, image, likeness, distinctive appearance, gestures, or mannerisms in any:

(1)Literary work, theatrical work, musical composition, audio visual work, film, radio, or television program;

(2)Material that has political or newsworthy value;

(3)Original work of fine art;

(4)Promotional material or advertisement, for a news reporting or entertainment medium, that uses all or part of a past edition of the medium's original broadcast and does not convey or suggest that the personality endorses the news reporting or entertainment medium;

(5)An advertisement of commercial announcement for a use described in this section; and

(6)Any use of a right of publicity before December 31, 2014.

Source: SL 2015, ch 126, §6.


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