Development of educational resources; promotional campaigns.

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(a) A description of materials identified for recycling as described in ORS 459A.914;

(b) Requirements to properly prepare materials for recycling;

(c) Education on the importance of not placing contaminants in commingled recycling collection; and

(d) Container signs or decals.

(2) A producer responsibility organization must provide opportunities for local governments and local governments’ service providers to review and comment on draft materials developed under this section.

(3) Educational resources and campaigns developed under this section must be:

(a) Culturally responsive to diverse audiences across this state, including people who speak languages other than English and people with disabilities;

(b) Printed or produced in languages other than English; and

(c) Accessed easily and at no cost to local governments and users of the recycling system.

(4) A producer responsibility organization shall make the educational resources developed under this section available in a form that allows each local government or the local government’s service providers to customize the resources to reflect local conditions.

(5) When reviewing and commenting on a producer responsibility organization’s draft materials under subsection (2) of this section, a local government must take responsibility to ensure that the educational resources and campaigns being developed by the producer responsibility organization meet the needs of diverse audiences within the local government’s community.

(6) A local government that provides the opportunity to recycle or the local government’s service provider shall utilize and distribute educational resources developed under this section. A local government or the local government’s service provider may incorporate the educational resources developed under this section into an existing education program developed to satisfy the requirements of ORS 459A.007 and 459A.008.

(7)(a) A producer responsibility organization shall coordinate and fund the distribution of statewide promotional campaigns developed under this section through media channels that may include, but need not be limited to, print publications, radio, television, the Internet and online streaming services.

(b) A producer responsibility organization must coordinate and fund the distribution of statewide promotional campaigns following the first establishment of the uniform statewide collection list and after each revision of the uniform statewide collection list, but not more frequently than once per calendar year.

(8)(a) Except as provided in paragraph (b) of this subsection, educational resources and campaigns developed under this section must be reviewed by the council and approved by the Department of Environmental Quality before public distribution.

(b) Changes or alterations to educational resources and campaigns previously approved by the department that do not materially affect the substance of the information conveyed do not require review or approval under this subsection.

(9) Educational resources developed under this section must be updated no later than four months following any subsequent changes made by the department to the uniform statewide collection list. [2021 c.681 §14]


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