(2) The publisher of the defamatory statement shall have not more than two weeks after receipt of the demand for correction or retraction in which to investigate the demand; and, after making such investigation, the publisher shall publish the correction or retraction in:
(a) The first issue thereafter published, in the case of newspapers, magazines or other printed periodicals.
(b) The first broadcast or telecast thereafter made, in the case of radio or television stations.
(c) The first public exhibition thereafter made, in the case of motion picture theaters.
(3) The correction or retraction shall consist of a statement by the publisher substantially to the effect that the defamatory statements previously made are not factually supported and that the publisher regrets the original publication thereof.
(4) The correction or retraction shall be published in substantially as conspicuous a manner as the defamatory statement. [Formerly 30.165]