§ 235. Definitions. As used in this article, the following words and terms shall have the following meanings:

1. "Eligible applicants" include nonprofit organizations, associations or agencies. Eligible projects must focus on a specific sector or industry cluster with a high potential for job creation in New York state. Eligible projects may include, but are not limited to, print, broadcast or electronic media campaigns, conferences, publications, documentary productions, instructional materials, and public exhibitions.

2. "Business marketing program" shall mean a program that promotes the state's strengths and assets in one or more industry sectors, geographic regions or academic research institutions collaborating with such industrial sectors on a state, national and international level.

3. "Eligible projects" include, but are not limited to, participation at key international and domestic trade shows and industry conferences, marketing to corporate, site location consultants, and other key decision makers for targeted technology sectors, and advertising in influential trade and other publications.