§ 10-107. Violation; penalties. 1. Any person who violates any provision of this article or any rule, regulation or order issued pursuant thereto shall be liable to the people of the state for a civil penalty in an amount of not less than two thousand five hundred dollars nor more than ten thousand dollars for every such violation.

2. The penalty provided for in subdivision one of this section shall be recovered in an action or special proceeding brought by the attorney general at the request and in the name of the commissioner in any court of competent jurisdiction.

3. Alternatively, or in addition to the action or proceeding to recover the civil penalty provided by subdivision one of this section, the attorney general, upon the request of the commissioner, may institute an action or proceeding to enjoin any violation of or to enforce any provision of this article or any rule, regulation or order issued pursuant thereto.

4. Any action or proceeding commenced to recover a penalty may be settled or discontinued by the attorney general with the consent of the commissioner.