The provisions of Sections 83-5-29 through 83-5-51 applicable to "insurers" shall apply to sponsors as defined in this chapter and for the purpose of determining whether a violation of Sections 83-5-29 through 83-5-51 has occurred, a "sponsor" as defined in this chapter shall be deemed to be a "person" as used in Sections 83-5-29 through 83-5-51, whichever is applicable.