"Commercial Purpose" Defined

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Sec. 2. As used in this chapter, "commercial purpose" means the use of an aspect of a personality's right of publicity as follows:

(1) On or in connection with a product, merchandise, goods, services, or commercial activities.

(2) For advertising or soliciting purchases of products, merchandise, goods, services, or for promoting commercial activities.

(3) For the purpose of fundraising.

[Pre-2002 Recodification Citation: 32-13-1-2.]

As added by P.L.2-2002, SEC.21.


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