It is hereby declared to be an unfair and deceptive trade practice and unlawful for a health spa to:
(1) Misrepresent directly or indirectly in its advertising, promotional materials, or in any manner the size, location, facilities or equipment of its studio, or place of business or the number or qualifications of its personnel;
(2) Make any representation calculated to mislead or deceive buyers as to the health spa's affiliation with other health-related industries; or
(3) Misrepresent the location or locations at which its services will be offered.