No financial institution established under this title shall have or use the word “savings” in its title or name, except for a savings bank established under Chapter 16 of this title, nor shall any financial institution established, licensed or authorized to transact business under this title which is not a bank and trust company, a limited purpose trust company or a trust company have or use the word “trust” in its title or name, unless it, or an affiliate of such entity, is a regulated trust institution under the laws of this or any other state.