Misleading advertising.

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(1) No financial institution, or any subsidiary, affiliate, or employee of a financial institution, may issue advertising that would lead a reasonable person to believe that the state of Colorado or the federal government:

  1. Is responsible for insurance sales activities of the financial institution or any subsidiary, affiliate, or employee thereof;

  2. Guarantees any return on insurance products or is a source of payment of any insurance obligations sold by the financial institution or any subsidiary, affiliate, or employee thereof.

Source: L. 97: Entire section added, p. 430, § 4, effective April 24.


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