(a) Each school district shall annually provide to parents and guardians of students enrolled in kindergarten through grade three in a public school in the state current information on the importance of early literacy, including
(1) intervention strategies;
(2) home literacy plans;
(3) grade retention standards and policies for the elementary school attended;
(4) strategies and resources to help children learn to read.
(b) In partnership with local media outlets, the department shall create and implement a communications campaign to educate parents and guardians about the importance of early literacy. The campaign shall include an Internet website that provides access to current research on early literacy, book recommendations, and vocabulary-building exercises.