Permission Required for Use of Name, Image, or Likeness in Conjunction With Registered or Licensed Marks, Logos, Etc.

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Section 8-26B-56

Permission required for use of name, image, or likeness in conjunction with registered or licensed marks, logos, etc.

A student athlete may not receive or enter into a contract for compensation for use of his or her name, image, or likeness in a way that also uses any registered or licensed marks, logos, verbiage, or designs of a postsecondary education institution, unless the institution has provided the student athlete with written permission to do so prior to the execution of the contract. If permission is granted, the postsecondary education institution, by agreement of all parties, may be compensated for the use in a manner consistent with market rates or prior practice.

(Act 2021-227, §7.)


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