(a) A MAP Participant implementing a MAP generic promotion program shall make contributions equal to at least 10 percent of the total amount reimbursed by CCC for all approved generic promotion activities undertaken by the MAP Participant. The contribution amount will be reflected in the award budget.
(b) A MAP Participant conducting its own brand promotion or a brand participant that is participating in the MAP brand promotion program of another MAP Participant shall provide funds for the branded activity in an amount that is at least equivalent to the amount of assistance they get from MAP for that activity.
(c) A MAP Participant must use its own funds and may not use MAP funds to pay any administrative costs of the MAP Participant's U.S. office(s), including legal fees, except as set forth in this subpart. Where the MAP Participant uses its own funds to pay for administrative costs, such costs may be counted in calculating the amount of contribution or cost share the MAP Participant contributes to MAP generic or brand promotion programs.
(d)
(1) In calculating the amount of contribution or cost share that it will make, and the contribution or cost share that the U.S. industry (including expenditures to be made by entities in the applicant's industry in support of the entities' related promotion activities in the markets covered by the applicant's application) or State or local agency will make, the MAP applicant may include the costs (or such prorated costs) listed under paragraph (d)(2) of this section if:
(i) Expenditures are necessary and reasonable for accomplishment of an approved activity;
(ii) Expenditures are not included as cost share for any other Federal award;
(iii) Expenditures are not paid by the Federal Government under another Federal award, except where the Federal statute authorizing a program specifically provides that Federal funds made available for such program can be applied to matching or cost sharing requirements of other Federal programs; and
(iv) The contribution or cost share is made during the period covered by the agreement.
(2) Subject to paragraph (d)(1) of this section, as well as the cost principles in 2 CFR part 200 to the extent these principles do not directly conflict with the provisions of this subpart, the following are eligible contribution or cost share:
(i) Cash;
(ii) Compensation paid to personnel;
(iii) The cost of acquiring materials, supplies, or services;
(iv) The cost of office space, including legal fees;
(v) A reasonable and justifiable proportion of general administrative costs and overhead;
(vi) Payments for indemnity and fidelity bond expenses;
(vii) The cost of business cards that target a foreign audience;
(viii) Fees for office parking;
(ix) The cost of subscriptions that are of a technical, economic, or marketing nature and that are relevant to the approved activities of the MAP Participant;
(x) The cost of activities conducted overseas;
(xi) Credit card fees;
(xii) The cost of any independent evaluation or audit that is not required by CCC to ensure compliance with agreement or regulatory requirements;
(xiii) The cost of giveaways, awards, prizes, and gifts;
(xiv) The cost of product samples;
(xv) Fees for participating in U.S. Government sponsored or endorsed export promotion activities;
(xvi) The cost of air and local travel in the United States related to a foreign market development effort;
(xvii) Transportation and shipping costs;
(xviii) The cost of displays and promotional materials;
(xix) Advertising costs;
(xx) Reasonable travel costs and expenses related to undertaking a foreign market development activity;
(xxi) The costs associated with trade shows, seminars, and STRE conducted in the United States, and costs associated with entertainment conducted in the United States where such entertainment costs have a programmatic purpose and are authorized in the agreement and/or the approval letter or are authorized by prior written approval of CCC;
(xxii) Product research that is undertaken to benefit an industry and has a specific export application;
(xxiii) Other administrative expenses (e.g., supervisory travel from the U.S. to an overseas office); and
(xxiv) The cost of any activity expressly listed as reimbursable in this subpart.
(3) The following are not eligible contribution or cost share:
(i) Any portion of salary or compensation of an individual who is the target of a promotional activity;
(ii) Any expenditure, including that portion of salary and time spent, related to promoting membership in the Participant's organization;
(iii) Any land costs other than allowable costs for office space;
(iv) The cost of refreshments and related equipment provided to office staff;
(v) The cost of insuring articles owned by private individuals;
(vi) The cost of any arrangement that has the effect of reducing the selling price of a U.S. agricultural commodity;
(vii) The cost of product development, product modifications, or product research;
(viii) Slotting fees or similar sales expenditures;
(ix) Funds, services, capital goods, or personnel provided by any U.S. Government agency;
(x) The value of any services generated by a MAP Participant or third party that involve no expenditure by the MAP Participant or third party, e.g., free publicity;
(xi) Membership fees in clubs and social organizations; and
(xii) Any expenditure for an activity prior to CCC's approval of that activity.
(4) CCC shall determine, at CCC's discretion, whether any cost not expressly listed in this section may be included by the MAP Participant as an eligible contribution or cost share.